It’s been a hard secret to keep, but JLL has introduced a new brand position and look that tie together what we’ve always strived towards for our clients: our brand promise to “Achieve Ambitions.”
Every JLL journey starts with ambition – your unique idea, and our shared drive to make it a reality. Your passion is our purpose, and the reason we exist is to help you pursue it. That’s always been the case, but this new brand promise makes our intentions clearer than ever. So while JLL hasn’t changed all that much, we’re telling our story very differently – by focusing on yours.
With that in mind, our company name, logo, and colors will stay the same. As you can see, however, we’re dialing up our visual identity with a new look and feel that channel the boldness, creativity, and inspiration of your ambitions. It’s all tied together with the “personal touch” that JLL is known for.
And since JLL is all about people, we think it’s about time that companies starting sounding a lot more human. We want to reflect who we are – collaborative, curious, and confident – but without the industry jargon or corporate cliches. We promise to always say what we mean, and we hope you hold us to it.
This is an exciting journey for JLL, and this is just the beginning. Thanks for coming along for the ride, and stay tuned for more news in the next week!